It's Not Willpower

It's friction. It's friction.

Commute. Crowds. Excuses. The gym makes showing up the hard part. Two ropes remove it. One at home. One anywhere. 10 minutes, done. 80% of resolutions fail by February — not from lack of discipline, but because the gym makes showing up the hardest part. Two ropes remove that barrier entirely. One stays home. One goes anywhere. You're never more than 10 minutes from done.